MTN unveils mega billion promo to turn 195 customers into millionaires

Telecom giant MTN Nigeria has launched a massive new campaign — the Mega Billion Promo designed to appreciate and reward its loyal customers, especially during a time of economic hardship.

At a media parley held in Lagos on Saturday night, MTN’s Chief Marketing Officer, Mrs. Onyinye Ikenna-Emeka, said the initiative was part of the company’s efforts to support subscribers in the face of economic pressures and recent tariff adjustments.

She explained that the promo would create 195 new millionaires and benefit more than 5,000 participants, reinforcing the brand’s commitment to its customer base.

“MTN has consistently in its operations, engagements and the way it exhibits its operations within the communities it serves, tried to ensure it achieve this grand mission,” she said.

“That excitement is an opportunity for us to, first of all, reward our loyal customers who have remained committed to MTN in spite of all the challenges that exist.

“Customers who have stayed with us through thick and thin as we have navigated the challenges of trying to stay operational and profitable in this market.

“So, in total, we have given out promos of over N290 million and still counting,” Ikenna-Emeka added.

Adding to the details of the promotion, Mr. Debo Agun, Senior Manager, Consumer Segment (Mass Marketing) at MTN, said the cash reward programme would feature daily and weekly prize draws through an easy participation method. He confirmed that the promo is free to enter for all subscribers.

According to Agun, each weekday will see 63 winners drawn, with cash prizes ranging from N5,000 to N5 million, all of which will be paid directly into the winners’ mobile money wallets. He encouraged subscribers to activate their mobile money accounts to access rewards.

“Saturdays will feature enhanced rewards, with 104 winners to be selected.

“The Saturday prize pool includes a top prize of N10 million, along with other cash prizes of N25,000, N50,000, N75,000, N100,000, N500,000, N1 million, and N2 million,” he explained.

He further stated that customers automatically qualify for the draws by recharging N100 airtime or more, with each recharge serving as an entry ticket for both the daily and Saturday draws.

Also speaking at the event, Chief Customer Relations and Experience Officer, Ugonwa Nwoye, reiterated that MTN’s focus extends beyond connectivity, aiming to deliver quality services and memorable experiences to subscribers across Nigeria.

“The programme is structured to allow customers participate without altering their regular routine of recharging their mobile lines,” she said.

She described the promo as a way of showing appreciation and turning customer loyalty into tangible rewards. Nwoye also encouraged subscribers to spread the word and give others a chance to win big.

Highlight of the promo will be live draws and winner announcements, including calls to newly minted millionaires.