BBNaija season 10 set to premiere with record-breaking grand prize

The 10th season of the hugely popular reality TV show, Big Brother Naija (BBNaija), is officially set to premiere on July 26, 2025, and this year, it comes with the biggest grand prize in the show’s history a jaw-dropping ₦150 million.

The exciting announcement was made by MultiChoice Nigeria during a press conference held on Wednesday, sending waves of anticipation across the country and beyond.

This milestone season promises to deliver the same high-stakes drama, fierce competition, and unforgettable entertainment that have made BBNaija a cultural phenomenon since its debut in 2006.

Unlike last year’s ‘No Loose Guard’ edition where contestants auditioned and entered the house in pairs, the upcoming season will feature a fresh format. Physical auditions for this edition were held from May 16 to 18.

In 2024, Kellyrae emerged winner of the show, walking away with N100 million. He also made history as the first married housemate to win the competition.