Man City sign record-breaking £1b kit deal with Puma

Manchester City have secured a landmark commercial deal with sportswear giant Puma, signing a blockbuster £1 billion agreement that will run over the next 10 years the largest kit manufacturing deal in Premier League history.

The new contract, which extends their partnership until 2035, will see City earn a staggering £100 million per year, according to British media reports. This represents a major leap from their previous agreement with Puma, which began in 2019 and was worth around £65 million annually.

That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023.

Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.

“We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons,” City Football Group chief executive Ferran Soriano said.

“Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”

Puma chief executive Arthur Hoeld added: “Puma’s partnership with Manchester City has been a great success both on and off the pitch.

“Trophies, a perfect stage for our performance products and commercial success were exceptional.”

City’s massive deal comes after the club’s first season without major silverware since 2016-17.

Pep Guardiola’s men finished third in the Premier League after winning the title for the previous four seasons.

They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal.